Startup Business School 15 cr (Master)
Startup Business School 15 cr (Master)
Aim (of the course)
- Student can explore, identify and evaluate business opportunities and create solutions for them.
- Student can design and develop solution in practice for the identified opportunity.
- Student can transform product, service and business ideas into a customer driven serviceproducts and commercialise it.
- Student can commercialise solution concept in to new product, service and business.
- Student can design business models, evaluate profitability and feasibility.
Content
Exploring and evaluating business opportunities
- searching and knowing business environment: markets, industry, key trends and macro economical factors
- searching and creating development challenges
- learning to use service and business design processes and methods
- generating ideas for solutions
- defining solution concept
Commercialising idea
- identifying and segmenting different customer groups
- profiling customers job-to-done, needs and gains
- designing value proposition: features of serviceproduct / product, pain relievers and gain creators
- competetive analyses and defining competetive advantge
- personal selling skills
Desging bussiens model
- service blueprint for customer journey
- designing business model for customer value proposition
- personal selling skills for business model
- defining service value for for customer as increased sales, improved profitability and cost savings
- pricing strategy for the service product
- projecting and evaluationg elements of profitable business model.
Scope
15 cr
Method
Online studies (Learn/Moodle and Zoom).
Start Up Business School studies are based on flipped learning, in which students’ self-directioin is improved and supported by guidance, interactive learning assignments and real life business experimentation.
Business design and service design processes, methods and tools are applied in Start Up Business School studies.
Start Up Business School consists of three themes and relevant contents:
Theme 1: business opportunity: trends and business opportunities, business environment, customer and user segmentation, customer insight and profiling, ideate solutions, idea selection and development planning.
Theme 2: idea commercialisation: from idea to business concept and value proposition, profiling concept, designing and making fake advertisement, searching validation for the concept and the valuep propostion, customer engagement and sales pitch.
Theme 3: business modeling: preliminary business modeling and market demand estimation, service blueprint and customer journey, designing and conducting business experimentation, designing minimum viable product, plan of action and designing business performance measurement.
For master’s degree students there are literature review of relevant theories and concepts for every theme.
Target group
Master’s level course.
HAMK’s open UAS studies are for all who want to study in a university. Choose Open Studies at Häme University of Applied Sciences if you are interested in developing yourself or your professional skills or you want to update the know-how you already have with specific study units or courses.
Schedule
More information
Students of the Open University of Applied Sciences register for their studies during the registration periods of the Open University of Applied Sciences using the form available on HAMK’s website. The tuition fee for open studies is 15 Euros/credit. The fee is paid upon registration. There are a limited number of study places and the places will be filled in the order of registration.
Course feedback is given at the end of the course. The provision of Spark study feedback is possible no earlier than seven (7) days before the end date indicated in the implementation plan and will continue for 14 days after the end of implementation. The student will receive a reminder email (to about giving feedback on the end date of the implementation, if no feedback has been given before. Open University of Applied Sciences students provide course feedback via a browser at https://pakki.hamk.fi/spark
ENROLMENT
Information about open university
Inquiries about registration: studentservices(at)hamk.fi
Further information about the course in the study guide and from the responsible person mentioned in the implementation plan firstname.lastname@hamk.fi
HAMK open university is for you if you would like to study – No matter of what your base knowledge or age is!
Anyone interested can enroll for HAMK open university studies. In your studies you can develop your professional skills or update your’ know how! Studies are bachelor level studies and parts of different degrees.
Choose open studies if you want to develop yourself or your professional skills. You can also further or update other study units.
A Study path is the correct choice for you, if your aim is to get a new degree. This way you can move on to a degree student without an entrance exam. The study path differs from other open studies as it automatically aims after a year to open a way for degree studies.
