Name of the degree programme
First name	Family name

Press release
Date [= date of your final seminar]
PUBLIC

(CONCISE AND INFORMATIVE TITLE)

In the title, write ‘Thesis:’ and summarise the key content or outcome of your thesis in one short sentence.

Tips: A title should be informative and attractive, and it should sum up the essential result. The official title of the thesis is usually not appropriate for a press release as such. Pay attention to the language in the title and throughout the text: the press release is directed to the general public, so reading through it once should be enough to understand it. In other words, avoid research jargon and favour specifics, clarity and common sense throughout the text. Define specific research-related terms briefly.

(LEAD PARAGRAPH) You cannot fit everything into the title, so the task of the lead paragraph is to expand on the title but still briefly. A lead paragraph is usually 1–3 sentences. The title and lead paragraph aim to summarise the essential and compel the reader to continue reading. End the lead paragraph with "these findings were made in a thesis produced in <your degree programme> at Häme University of Applied Sciences by <your name> as part of <your degree>”.

(CONTENT) Describe the thesis in more detail. A press release usually answers the following questions: what (study subject), how (material and method), where (location), when (time period), who (target group) and why (reasons for selecting the topic). In other words, the press release should make it clear why the topic of your thesis is important (in your field) or what new or significant your thesis has revealed. The audience is interested in current and unpublished information, such as a change in a matter, exceptionality, scale and impact (e.g. how large the topic’s impact is or the scope and applicability of the material used). You can also elaborate on or include a piece of information as your own quote.

(SUBHEADING)

If your press release has more than four paragraphs, you should consider using a snappy subheading. A press release should be no more than one page long.

The most interesting press releases are published on HAMK’s website and distributed on social media channels based on the target group. HAMK's strategic communications also sends press releases to the media if it considers them to exceed the news threshold. The supervisor of the thesis forwards the press release to HAMK's strategic communications.

Additional information:

Your name
student, degree programme
Häme University of Applied Sciences
(possibly also job title/organisation)
Phone number
Email address

Supervisor name
supervisor
Häme University of Applied Sciences
Phone number
Email address

If other persons can also provide additional information (e.g. the commissioning party), enter their contact details in the same manner. Make sure that those providing additional information are aware of the matter and can be reached.

Full text of the thesis on Theseus: the permanent address (URN identifier) from which your thesis can be accessed. The link is embedded in the word “Theseus” at the stage of publication.