Personal Branding: Building Your Identity for Future Success
Discover how to shape your personal brand to stand out in education, career, and life. Learn the strategies that help students position themselves with confidence in today’s competitive world.
In today’s digital and professional landscape, your personal brand is your identity. It is not just about what you study or where you work, but about how people perceive your values, skills, and contributions. For students, developing a personal brand early helps in building confidence, opening opportunities, and creating a foundation for long-term career growth.
This webinar will explore how to define, communicate, and sustain a strong personal brand both online and offline. Through practical insights and real examples, participants will understand how personal branding is not about self-promotion but about clarity, authenticity, and consistency. Students will leave with actionable tools to start shaping their personal brand from today.
Date: Tue 18 Nov 2025
Time: 16:00–17:00 (EET)
Platform: Microsoft Teams (online)
Language: English
What you’ll learn
- Why personal branding matters for students and professionals.
- How to identify your strengths and values to craft a clear brand identity.
- The role of online presence and social media in shaping perception.
- Common mistakes to avoid when building your personal brand.
- Practical steps to create a personal branding action plan.
About the Keynote Speaker:
Dr. Faisal Shahzad is a Senior Lecturer in International Business at Häme University of Applied Sciences, Finland. He holds a PhD in Management from EBS and is a Fellow of the Higher Education Academy (FHEA), UK. With extensive experience in teaching, research, and training across Europe and Asia, his expertise covers entrepreneurship, SME internationalization, AI adoption, sustainability transitions, business model innovation, and education export.
He has led and contributed to several EU-funded projects supporting SMEs in areas such as competitiveness, digitalization, and global expansion. His research has been published in leading international journals, including the Journal of Small Business and Enterprise Development, Strategic Change, and the Journal of Family Business Management. He has also presented his work at prestigious conferences such as the Academy of Management and the McGill International Entrepreneurship Conference.
Beyond academia, Dr. Shahzad actively mentors students and young professionals in career development, and personal branding. He guides them to align their values, strengths, and digital presence for long-term success. He also supports and encourage students to explore startup opportunities, develop viable business ideas, and take confident steps toward launching their own ventures.
Who Can Attend:
- HAMK students from all fields who want to develop their personal brand.
- Alumni interested in strengthening their professional identity.
- Students curious about positioning themselves for internships, jobs, and opportunities.
- Anyone who wants practical strategies to build and sustain a personal brand.
Please note: Everybody is welcome to join, but the seminar is designed around the needs of HAMK students and alumni.
How It Works:
- The webinar will be hosted live on Microsoft Teams
- You’ll receive a Microsoft Teams Calendar Invitation after registration
- at the end of the evet we’ll have a Q&A session
Having trouble joining the event??
We’re here to help!
If you have any questions or run into issues joining the event, contact HAMK Career Services at: hamkcareerservices@hamk.fi