Service Design
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Field of studies
- Business Administration
- Entrepreneurship
- Entrepreneurship and Business
- Leadership and Administration
- Marketing
Type of education
- Open University
Academic level
- Master Level Studies - EQF 7
Teaching language
- Finnish
- EN
Campus
- Online
Teaching format
- Online Learning
Objective
Purpose of Service Design studies is to provide thinking models, practical process and tools for learners to design services from a customer perspective. Service Design is based on design thinking in which individual cases and general models are applied when building understanding of customers, users and providers in service process. The purpose of this approach is to design services that balances needs of customer, user and the business in a way that creates good quality service experience. Service Design process can bee seen as repeating process of discovery, define, develop and deliver.
Content
- Service, service design, service blue print
- Service specification from customers point-of-view
- Service guidelines, service event
- Service interface of touch points, service experience
- Service usefullness, service usability and service desirability.
Teaching methods
In service design studies, you learn to define the entirety of service design, develop services through service design methods and identify different customer needs and service models.
Service design is based on design thinking, where individual cases and general models are applied to build understanding and knowledge about the participation of customers, users and service providers in the service process. The purpose of this approach is to design services that balance the needs of the customer, the user, and the business in a way that creates a quality service experience. The process of service design can be seen as repeated steps of searching, defining, developing and implementing.
Key contents to be learned are service, service design, customer-oriented description of service, service events, service meeting points, service experience, service usefulness, service usability and service desirability.
The study course is implemented at different times online. You study completely according to your own schedule and possibilities.
Learning material
Lean Service Creation. Open source tools for change agents. The what, the how and the why. Futurice
Sarvas, R., Nevanlinna, H. and Pesonen, J. (2017). Lean Service Creation. The handbook V1.8.Futurice.
Stickdorn, M., Lawrence, A., Hormess, M. and Schneider, J. (2018). This is Service Design Doing. Applying Service Design and Design Thinking in the real world. O'Reilly.
Class schedule
During the course, the student is responsible for his own use of time and total workload. The performance of the course must be ready by July 31, 2026.
Cooperation with the business sector
As a student, you get to choose your own project organization.
Additional info
Cross-institutional students should look into the HAMK instructions from https://www.hamk.fi/en/student-pages/planning-your-studies/cross-institutional-studies/. Acceptance to the course might not be informed to the student via email, but the active situation can be seen from your HOPS/ PLP (PLP Learning Plan).
Evaluation criteria
1-5
Terms and conditions,
Open UAS, non-stop course
By registering for the training, you accept the cancellation policy.
- The tuition fee is paid upon registration.
- You can start the studies approximately within a week of registration.
- The tuition fee is non-refundable, even if you cancel your registration.
Important to know
These are important things to know when considering studying at HAMK’s Open University of Applied Sciences:
A student studying in an open university of applied sciences cannot receive state-funded student financial aid or student discounts unless they are entitled to benefits based on other studies. Etuudet ja vakuutukset
A student studying in an open university of applied sciences cannot receive state-funded student financial aid or student discounts unless they are entitled to benefits based on other studies.
When registering for studies, it must be noted that there may be prerequisites for the studies. Open studies for Master’s degrees often require a previously completed Bachelor’s degree. The student must consider whether their own background knowledge and skills correspond to the prerequisites required for completing the course.
Studying in an open university of applied sciences requires having your own computer. Those starting their studies must acquire their own laptop if they do not already have one. For more information, see the rules and instructions of HAMK’s IT services page. Studies often take place online and can be independent of time and classroom space.
A student studying open studies at HAMK (with a credit-based fee) is granted the right to complete the studies for the duration of the specific study. Any completed credits after the end of the study right will not be accepted.
The information about your completed studies can be found in your own study path at the address https://opintopolku.fi/koski. If you also need an official signed transcript of records, please send a request to opiskelijapalvelut@hamk.fi.
Contact
Ask about registration and practical arrangements: openuas@hamk.fi
For more information on the content of the studies, please contact the course teacher. Staff email addresses are firstname.lastname(at)hamk.fi