Startup Business School

Objective

You can explore, identify and evaluate business opportunities and create solutions for them.
You can design and develop solution in practice for the identified opportunity.
You can transform product, service and business ideas into a customer driven serviceproducts and commercialise it.
You can commercialise solution concept in to new product, service and business.
You can design business models, evaluate profitability and feasibility.

Content

- Creating customer relationships and searching, finding or creating business opportunities
- Creating solutions and creating service and product concepts
- Creating a business model and creating the conditions for profitability

The module is at the Master's level.

Schedule

- Customer understanding, customer creation and business opportunity
- Business concept, prototype and business pilot
- Business model and economic prototype

Teaching methods

The study module is studied, teaching and supervision are done online.

The implementation method of Start Up Business School studies is flipped learning, which strengthens and supports the learner's self-direction through supervision, interactive learning tasks and various practical business experiments.
The Start Up Business School studies apply the processes, methods and tools of business design and service design. The Start Up Business School studies consist of three themes and related content:
Theme 1: creating customer relationships and business opportunities: trends and business opportunities, business environment, customer grouping, customer profiling, generating solution ideas, selecting ideas and developing plans.
Theme 2: creating solutions and commercializing ideas: conceptualizing an idea and formulating a value proposition, profiling a concept, designing and implementing a mock advertisement, creating a customer affirmation, customer engagement and sales pitch.
Theme 3: creating business models and business modeling: preliminary business modeling and description of market demand, service modeling, planning and implementation of a business experiment, description of a service or product that satisfies minimum needs, action plan and business measurement.

You will prepare a literature review for each theme as part of your learning reports.

Cooperation with the business sector

The implementation of Start Up Business School requires and enables interaction with working life and target groups.

Additional info

You can start the course approximately one week after your registration. The completion time for the course is 3 months.
Students of the Open University of Applied Sciences register for courses during the Open UAS registration periods on HAMK’s website. HAMK degree students register for courses in Pakki.

After completing the course, you will have the opportunity to provide feedback on your studies.

The Open UAS study fee is €15 per credit, and the payment is made at the time of registration.

More information about Open UAS registration, fees, and studies can be found at: https://www.hamk.fi/avoin

There are 20 places available for Open UAS students.

Evaluation criteria

1-5