Privacy notice: Marketing - Häme University of applied sciences
Privacy notice: Marketing
Opiskelijoita kierreportaissa
students on the stairs

Privacy notice: Marketing

Marketing

12.03.2020

Privacy notice: Marketing: joint informative document for data subjects (Articles 13 and 14 of the General Data Protection Regulation [2016/679]).

Purposes of processing personal data

Data subjects are communicated about the operations and activities of Häme University of Applied Sciences Ltd and Häme Vocational Institute Ltd (training, research, services, events or other similar matters) based on the consent provided by the data subjects and on the matters that interest them.

Legal basis for processing

The legal basis for processing personal data is consent.

Personal data content and retention periods of the register

Data category name Retention period
Name and contact details To be retained until the person withdraws his/her consent, the contact details expire or the matter the person is interested in ceases (e.g. a project ends).
Matter of interest To be retained until the person withdraws his/her consent, the contact details expire or the matter the person is interested in ceases (e.g. a project ends).
Employer information / role-related information To be retained until the person withdraws his/her consent, the contact details expire or the matter the person is interested in ceases (e.g. a project ends).

Data subjects

Persons who have requested further information on the operations or activities of Häme University of Applied Sciences Ltd or Häme Vocational Institute Ltd: training, research, services, events, or other similar matters.

Regular sources of data

Personal data is collected directly from data subjects based on their consent/approval.

Regular disclosures of data

No personal data is disclosed to third parties.

Principles of data protection of the register

A Manual material

Contact details collected in paper form are transferred as quickly as possible to a digital marketing register, and the papers are properly destroyed.

B Data processed through automated data processing

Data is stored in an information system. Users have personal user IDs. Access is granted only to those persons who are entitled to access and use the data in the system in order to perform their duties.

The lawful processing of personal data is ensured by categorisation of data and with operating methods that are in compliance with the data handling rules concerning data set.

Automated decision-making

No automated decision-making is performed on the recorded data.

Marketing can be targeted at IP addresses based on behaviour on websites or social media. IP addresses are no connected to individuals or their contact details.

Transfer of data outside the EU or EEA

Data is transferred outside the EU or EEA.

  • The contact details and matters of interest of persons who have requested information on international training possibilities may be transferred outside the EU or EEA to third parties assisting Häme University of Applied Sciences in applicant marketing if the data subject has given his or her explicit consent to the proposed transfer, after he or she has been informed that such transfers may pose data security risks to them due to no decision on an adequate level of data protection in place and the lack of appropriate security measures.

Rights of the data subject

The EU General Data Protection Regulation (2016/679) provides the data subject with the following rights:

Right to withdraw consent

The data subject shall have the right to withdraw his or her consent at any time. (Article 7)

Right of access by the data subject

The data subject shall have the right to obtain from the controller confirmation as to whether or not personal data concerning him or her are being processed. The data subject shall have the right to access to the personal data concerning him or her. Where requests are manifestly unfounded or excessive, in particular because of their repetitive character, the data controller may charge a fee or refuse to act on the request. (Article 12 and Article 15)

Right to rectification

The data subject shall have the right to obtain from the data controller the rectification of inaccurate personal data concerning him or her contained in the register (Article 16). A request for rectification shall be submitted in writing. Persons in an employment relationship (with HAMK or HAMI) are able to do rectification suggestions concerning their recorded working hours, which are then approved by their supervisor or salary administration personnel.

Right to erasure

The data subject shall have the right to request the erasure of personal data concerning him or her where one of the following grounds applies (Article 17):

  • the personal data is no longer necessary in relation to the purposes for which it was collected or otherwise processed;
  • the data subject withdraws consent on which the processing is based and there is no other legal ground for the processing;
  • the data subject objects to the processing, and there are no overriding legitimate grounds for the processing (Article 21);
  • the personal data have been unlawfully processed;
  • the personal data have to be erased for compliance with a legal obligation in Union or Member State law to which the controller is subject.

Right to restriction of processing

The data subject shall have the right to obtain restriction of processing where one of the following applies (Article 18):

  • the accuracy of the personal data is contested by the data subject, for a period enabling the controller to verify the accuracy of the personal data;
  • the processing is unlawful and the data subject opposes the erasure of the personal data and requests the restriction of their use instead;
  • the controller no longer needs the personal data for the purposes of the processing, but they are required by the data subject for the establishment, exercise or defence of legal claims;
  • the data subject has objected to processing pursuant to Article 21(1) pending the verification whether the legitimate grounds of the controller override those of the data subject.

Right to data portability

Where the processing is based on consent and carried out by automated means, the data subject shall have the right to receive the personal data concerning him or her, which he or she has provided to a data controller, in a machine-readable format. (Article 20)

Requests to exercise these rights are to be submitted:

Häme University of Applied Sciences Ltd
Data protection officer
P.O. Box 230 (Visamäentie 35A)
FI-13101 Hämeenlinna, Finland

email: tietosuojavastaava@hamk.fi . You can also send the message via secured e-mail https://www.securedmail.eu/ .

Right to lodge a complaint

The data subject shall have the right to lodge a complaint with the Office of the Data Protection Ombudsman.

Contact person for matters related to the register

Taru kosunen, +358 40 534 5502, markkinointiviestinta@hamk.fi
Strategic Communications,
Häme University of Applied Sciences Ltd

Data controller

Häme University of Applied Sciences Ltd and Häme Vocational Institute Ltd
P.O. Box 230 (Visamäentie 35A), FI-13101 Hämeenlinna
13101 Hämeenlinna

Telephone: +358 3 6461, e-mail address: hamk@hamk.fi

Data protection officer

Kari Kataja
tietosuojavastaava@hamk.fi

Häme University of Applied Sciences Ltd
data protection officer
P.O. Box 230
FI-13101 Hämeenlinna

HÄME UNIVERSITY OF APPLIED SCIENCES