Startup Business School

Tavoite

You can explore, identify and evaluate business opportunities and create solutions for them.
You can design and develop solution in practice for the identified opportunity.
You can transform product, service and business ideas into a customer driven serviceproducts and commercialise it. You can commercialise solution concept in to new product, service and business.
You can design business models, evaluate profitability and feasibility.

Sisältö

- Creating customer relationships and searching, finding or creating business opportunities
- Creating solutions and creating service and product concepts
- Creating a business model and creating the conditions for profitability

Sisällön aikataulutus

- Business opportunity, customer understanding, customer creation and business opportunity
- Business concept, prototype and business pilot
- Business model and economic prototype

Opetusmenetelmät

The study module is studied, teaching and supervision are done online.

The implementation method of Start Up Business School studies is flipped learning, which strengthens and supports the learner's self-direction through supervision, interactive learning tasks and various practical business experiments.
The Start Up Business School studies apply the processes, methods and tools of business design and service design. The Start Up Business School studies consist of three themes and related content:
Theme 1: creating customer relationships and business opportunities: trends and business opportunities, business environment, customer grouping, customer profiling, generating solution ideas, selecting ideas and developing plans.
Theme 2: creating solutions and commercializing ideas: conceptualizing an idea and formulating a value proposition, profiling a concept, designing and implementing a mock advertisement, creating a customer affirmation, customer engagement and sales pitch.
Theme 3: creating business models and business modeling: preliminary business modeling and description of market demand, service modeling, planning and implementation of a business experiment, description of a service or product that satisfies minimum needs, action plan and business measurement.

Oppimateriaali

Suomeksi
Start Up Business School keskeistä opiskelumateiraalia ovat opiskelijan ideaan ja toimeksiantoon liittyvät materiaalit ja teokset:
Amor, M. and Pellew, A.(2015). The idea in you. How to find it, build it and change your life. Penguin.
Aulet, B, (2013). Disciplined entrepreneurship. 24 steps to a successful startup. New Jersey: John Wiley & Sons, Inc.
Blank, S. and Dorf, B. (2012). Start-up owner's manual. The step-by-step guide for building a great company. Pescadero: K&S Ranch Inc.
Clarysse, B. and Kiefer, S. (2011). The smart entrepreneur. How to build for a successful business. London: Elliot and Thompson Limited.
Hassi, L., Paju, S. ja Maila, R. Kehitä kokeillen. Organisaation käsikirja. Helsinki: Talentum Pro.
Knapp, J., Zeratsky, J., and Kowitz, B. (2016). Sprint. How to solve big problems and test new ideas in just five days. Google Ventures.
Natoli, J. Think First. (2015). My no-nonsense approach to creating successful products, powerful user experiences + very happy customers.Baltimore: Twofold LLc.
Osterwalder, A. and Pigneur, Y. (2010). Business Model Generation. A Handbook for visionaries, game changers and challengers. New Jersey: John Wiley & Sons. Inc.
Osterwalder, A., Pigneur Y., Brenarda, G. and Smith, A. (2014). Value proposition design. How to create products and services cusmtoer wants. Get started with value proposition design. New Jersey: John Wiley & Sons. Inc.
Sarvas, R., Nevanlinna H. ja Pesonen J. (2016). Lean service creation. leanservicecreation.com. The handbook V1.7. Futurice.
van der Pijl, P., Lokitz, J., and Solomon, L. (2016). Design a better business. New tools, skills, and mindset for strategy and innovaton. New Jersey: John Wiley & Sons.
Zacharakis, A., Spinelli, S. and Timmons, J. (2011). Business plans that work. A guide for small business. New York: McGrawHill.

Työelämäyhteistyö

The implementation of Start Up Business School requires and enables interaction with working life and target groups.

Lisätiedot

Nonstop online implementation. You can start your studies within about a week of registering. The study period is 3 months. You can register for the study module of the Open UAS on the HAMK website. Please note, that enrolling for open studies requires a Finnish personal identity number.

The Open UAS tuition fee is 15 euros/credit, and you must pay the fee in full when registering. Registrations are binding, so please note the cancellation conditions of the Open UAS. More information about Open UAS studies, registration and fees can be found at https://www.hamk.fi/avoin-amk.

Degree students at HAMK register for studies in Pakki.

Arviointikriteerit

1-5